Matthew Miller
May 29, 2015

New snack brand promotes big flavour with 'mini soap opera'

AUSTRALIA - Windsor's, a new brand of potato chips (or 'crisps', if you prefer), is hitting the Australian market with an eye-catching four-episode video series courtesy of Ikon Communications.

Client: Snackbrands

Brand: Windsor's Potato Chips

Agency: Ikon Group Sydney

Market: Australia

Campaign scope: Four-episode online "micro soap opera" series, social, cinema, partnership with Woolworths including TV and in-store radio.

Press release quote: Mark Fryday, marketing director, Snackbrands: “The campaign deliberately sets a new course for the premium chip category, one that is bold and stands out from the pack, reflective of the unique and distinctive attributes of our new Windsor’s range."

Campaign Asia Pacific's comments: Although the 'Spicy Stuff Episode' (second in the playlist above) veers into slightly off-colour and stereotypical territory regarding Thailand, we like pretty much everything else here. The oddball style and inexplicable moments ("I absolutely did not order a donkey!") suit a brand that wants to be known for strong flavours. We also like the interplay between the goofy characters, the contrast between the black-and-white scenes and the colourful product packages and the little details, such as the dog swiping right on a site called 'Dinder'. 

CREDITS

Brand and Media Strategy – IKON Group Sydney
Creative Concept – IKON Group Sydney
Production House - The Precinct Studios

 

Related Articles

Just Published

4 hours ago

'Laundrette': BBH's CMO on the ad that built the agency

Bartle Bogle Hegarty's global CMO reflects on the significance of the 1985 Levi's ad 'Laundrette', following the death of its star, Nick Kamen, this week.

4 hours ago

Neil Christie to leave Wieden+Kennedy

Christie had been supporting the agency in Brazil, China, India and Japan as director of growth markets since 2019.

4 hours ago

Adidas and Nike sales plummet following boycotts

Both brands reported plummeting sales on China’s e-commerce channel, Tmall, in April.

4 hours ago

Software giant SAS launches biggest brand campaign ...

The analytics company is building awareness as competition heats up.