Matthew Miller
Nov 10, 2015

Myanmar's Jzoo: Deals so good that 'Nothing else matters'

MYANMAR - Consumerism is alive and well in Myanmar, at least judging by a new campaign in which cartoon consumers fall victim to terrible accidents but don't mind because of the great bargains they're getting.

Client: Jzoo

Agency: Liberum13 

Market: Myanmar

Name of campaign: 'Nothing else matters'

Campaign scope: Name, brand identity and digital film, as well as mobile, point-of-sale and display advertising for Jzoo, a loyalty programme in Myanmar. The programme is launching in Yangon and Mandalay, with a countrywide rollout to follow.  

Quote:

Rita Nguyen, CEO, Jzoo:

As the economy in Myanmar is on a steady upward trend, local consumers are spending and enjoying an increase in buying power. I felt the timing was right to bring a mass rewards programme to the Burmese people.

Campaign Asia Pacific's comments: We don't see much work coming out of Myanmar, so this is remarkable for its country of origin alone. On top of that, it's light-hearted and easy to relate to. Sure, it may owe a debt to 'Dumb ways to die', but we're pre-disposed to love any ad where a guy pounds a nail through his own hand but laughs because he got such a good price on the nails.

CREDITS

Agency:  Liberum13
Client:  Jzoo
Head of creative:  Patrick Tom
Writer:  Pyae Sone
Production company:  CG Vietnam / Hanoi
Director:  Patrick Tom
Producer:  Tuan Anh Phan
Creative director:  Quang Nguyen
Lead animator:  Duc Nguyen
Artists:  Thanh Hoang, Anh Phan, Quynh Tram Nguyen, Lan Pham
Client management:  Rita Nguyen, Quynh Anh Nguyen

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