Name of campaign: 'Nothing else matters'
Campaign scope: Name, brand identity and digital film, as well as mobile, point-of-sale and display advertising for Jzoo, a loyalty programme in Myanmar. The programme is launching in Yangon and Mandalay, with a countrywide rollout to follow.
Rita Nguyen, CEO, Jzoo:
As the economy in Myanmar is on a steady upward trend, local consumers are spending and enjoying an increase in buying power. I felt the timing was right to bring a mass rewards programme to the Burmese people.
Head of creative: Patrick Tom
Writer: Pyae Sone
Production company: CG Vietnam / Hanoi
Director: Patrick Tom
Producer: Tuan Anh Phan
Creative director: Quang Nguyen
Lead animator: Duc Nguyen
Artists: Thanh Hoang, Anh Phan, Quynh Tram Nguyen, Lan Pham
Client management: Rita Nguyen, Quynh Anh Nguyen