The Work
Feb 27, 2009

Motorola | Moto Luk | Korea

Motorola is selling 'confidence' in the new campaign for its Razr Luk line.

Person 1: My style?
2: My style?
3: Our style?
4: My style is...
5: Baggy look.
6: French chic.
7: My style is luxury look.
8: Cyber look.
9: Ethnic look.
10: Hollywood look.
11: Preppy look.
12: Skinny look.
13: Punk look!
14: Me? …MINSUK look!

Designer: What is MINSUK look?

15: That’s my name.




Credits:
Project Moto Lúk
Client Motorola Korea
Creative agency Diamond Ogilvy
Executive creative director Wain Choi
Art directors JaeHyuk Jang, ChangYun Paik
Copywriter Eugene Park
Media agency Universal McCann
Production house Africa
Marketing director Kay Min
Advertising lead Ej Oh
Exposure Television, print, point-of-purchase

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