Credits:
Project Aura of Beckham
Client Motorola
Creative agency Ogilvy London
Director Anthony Mandler
Exposure Television, print
Motorola is going skin-deep inside David Beckham in the latest global push for its luxury line Aura.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
CXM struggles with double-digit declines globally, while media services provide steady growth.
Publicis Collective has leapt into the lead for May, following its win of Coca-Cola's business in North America, while 13 new agencies join the top 20.
OPINION: Adland has been buzzing over the leaked news of GroupM’s rebrand. Is this WPP's bold reinvention or a sign of deeper troubles? TrinityP3's Darren Woolley looks at the communication missteps and what this shake-up means for advertisers, employees, and the future of media buying.
EXCLUSIVE: Sadlier's role expands within Publicis, and her leadership is bolstered with five key hires, including creative heavyweights from Ogilvy and MullenLowe.