SINGAPORE - To reach out directly to Singaporeans and working professionals, Macau Tourism partnered with SPHMBO, the OOH arm of SPH Holdings, to launch an interactive campaign at Ocean Financial Centre underpass.
The 54-metre wallscape display features various Macau visuals including its unique cobblestoned pavement, which lines the entire wallscape display. The campaign, which launched on 13 October, will run until 9 November.
The campaign sought to showcase Macau as a world-class destination that preserves its multi-cultural heritage alongside state-of-the-art tourist facilities and has a full calendar of festivals, sports and special events.
Adding on to the fun and engagement, the public also stand to win over 200 Tigerair travel vouchers to Macau by participating in the ‘Unveil and Win Your Way to Macau’ sticker peel-off contest.
Different parts of the wallscape were layered with stickers and over 1,500 stickers were peeled off from the wallscape on the first day.
Charles Leong, GM of Macau Government Tourism Office Singapore said Macau is increasingly an exciting destination where each visitor can experience a memorable stay in any manner they wish.
“Hence, we are showing some ways of exploring Macau, like with families, friends, as a couple or a solo visitor, through this interactive campaign,” he added.
Media and creative agency: Lins Advertising & Marketing Pte Ltd