Ad Nut
Aug 20, 2021

IM3 Ooredoo brought out big guns of pop for Independence Day

Iwan Fals and three younger Indonesian musicians united for a video about unity (plus some plugs for the telco's service).

A classic tune, the beloved singer-songwriter who wrote it, a backing band made up of popular young musicians, and a series of dancing small-business owners all unite in the dreamlike, pandemic-tinged video above, released for Indonesia's Independnece Day (August 17).

In the film, created by Indonesian telco IM3 Ooredoo, Jakarta creative agency Mata Angin and director Raesaka Yunus, Fals performs his 1992 song 'Satu-Satu' ('One by One') along with Hindia, Rendy Pandugo and Petra Sihombing. Meanwhile a series of scenes depict dancing young Indonesians, with choreography meant to reflect the isolation of the pandemic and the beauty of unity. 

You'll no doubt notice that the scenes are concocted to show how the telco's services help create unity by connecting people, but if you're like Ad Nut you won't mind much, because the song is pleasant and moving. That said, Ad Nut does believe the film would have been better without the very direct plug at the end. Ad Nut wanted to just sit with the last notes of the music and the spell it had cast for a second longer. But commercial realities intruded. 

Ad Nut is a surprisingly literate woodland creature that for unknown reasons has an unhealthy obsession with advertising. Ad Nut gathers ads from all over Asia and the world for your viewing pleasure, because Ad Nut loves you. You can also check out Ad Nut's Advertising Hall of Fame, or read about Ad Nut's strange obsession with 'murderous beasts'.

 

Source:
Campaign Asia

Related Articles

Just Published

1 day ago

The Monkeys Sydney, Ogilvy Singapore take home ...

Thai agency Choojai and Friends also emerged as industry favourites, clinching the gold for their lauded "Sammakorn not Sanpakorn" campaign, as a number of other metals were awarded across Asia-Pacific.

1 day ago

Whose idea is it, anyway?

Jindal Steel campaign that won silver and bronze at the Cannes Lions International Festival of Creativity sparked a row over creative ideation with Wieden+Kennedy

1 day ago

SIA retains PHD as media agency of record

EXCLUSIVE: After five years of working with PHD, Singapore's flag-carrier Singapore Airlines has retained the agency for media duties.

1 day ago

Tech On Me: Can adtech wean itself off MFAs?

This week's edition: The fifth The Media Responsibility Index is out, Snap launches a real-time image model, and TikTok ads now have AI creators, among other tech news in the region.