Matthew Miller
Jun 5, 2017

Ooredoo switches creative agency in Myanmar

TBWA has been ousted from the account following a pitch that began in November.

Ooredoo switches creative agency in Myanmar

Phibious Myanmar has added creative duties to its remit for telco Ooredoo in Myanmar.

The client had selected TBWA Thailand as its creative agency and Phibious for digital duties in January 2016, but called another pitch in November last year. Havas Riverorchid, TBWA and Phibious competed for the account, which Phibious won, taking over creative duties starting in May.

The contract runs for two years. Phibious also remains responsible for online media buying, but Sail Omnicom handles traditional media.

In 2015, Ooredoo Myanmar's esimated ad spend was US$3.7 million.

“We are very excited to expand our relationship with Phibious," said Charity Safford, chief marketing officer with Ooredoo Myanmar. "Over the last year, they have proven to be a creative and dynamic partner, who have helped us grow our brand, particularly on digital.” 

Jimmy Lim, CEO of Cambodia, Myanmar and Laos for Phibious, said digital is central to consumers’ daily lives, so its makes strategic sense for any brand to focus its marketing efforts on the digital space. 

Campaign has reached out to TBWA and Havas for comment.

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