Matthew Miller
Jun 5, 2017

Ooredoo switches creative agency in Myanmar

TBWA has been ousted from the account following a pitch that began in November.

Ooredoo switches creative agency in Myanmar

Phibious Myanmar has added creative duties to its remit for telco Ooredoo in Myanmar.

The client had selected TBWA Thailand as its creative agency and Phibious for digital duties in January 2016, but called another pitch in November last year. Havas Riverorchid, TBWA and Phibious competed for the account, which Phibious won, taking over creative duties starting in May.

The contract runs for two years. Phibious also remains responsible for online media buying, but Sail Omnicom handles traditional media.

In 2015, Ooredoo Myanmar's esimated ad spend was US$3.7 million.

“We are very excited to expand our relationship with Phibious," said Charity Safford, chief marketing officer with Ooredoo Myanmar. "Over the last year, they have proven to be a creative and dynamic partner, who have helped us grow our brand, particularly on digital.” 

Jimmy Lim, CEO of Cambodia, Myanmar and Laos for Phibious, said digital is central to consumers’ daily lives, so its makes strategic sense for any brand to focus its marketing efforts on the digital space. 

Campaign has reached out to TBWA and Havas for comment.

Related Articles

Just Published

17 hours ago

Spikes Asia brings awards forward to February 2021

Inaugural Spikes Asia Creativity Report will also be released as the awards move to become an early regional benchmark in the leadup to Cannes Lions.

17 hours ago

Facebook removed 7 million Covid-19 misinformation ...

The social-media network has shed light on the scale of the coronavirus misinformation problem, with posts related to fake cures among the millions it has removed over recent months.

18 hours ago

Two luxury carmakers promise to soothe souls in ...

In new campaigns, both BMW China and Porsche India are looking to rekindle the ardour of motorheads with a focus on wellbeing and balance instead of mechanical substance.

19 hours ago

Neglecting the future is not an option

Short-termism reigns even though game-planning for the future is a critical survival skill for companies. A strategist from Quantum Consumer Solutions provides a framework for dividing the probable from the plausible and the possible.