Mar 5, 2010

Huawei Technologies | Smart Device, Simple World | Global

Huawei Technologies, said to be the largest networking and telecommunications company in China, is launching a branding campaign.

McCann Worldgroup Hong Kong initially developed the two-minute long thematic video 'Simple World’ for the GSMA Mobile World Congress in Barcelona. Huawei intends to use it for major trade exhibitions and promotions around the world.

“Rather than portray the company as just a large Chinese manufacturer, we chose to shoot in Europe with a European production team to reflect the truly international outlook and values that are at the heart of Huawei,” said Spencer Wong, managing director of McCann Hong Kong and national chief creative officer for China. The commercial transfer from one demographic to another to showcase how information is obtained and shared by each individual.

The objective of the commercial is to 'strike a balance’ between Huawei’s range of products and their applicability to make people's daily lives easier. One of the biggest challenges for Huawei is to generate more awareness as a consumer brand. The company has been a core hardware provider for many mobile brands including Vodafone and Docomo. This branding campaign aims to give Huawei more personality and a human touch.

Huawei Simple World campaign McCann Worldgroup Hong Kong


Project Smart Device, Simple World         
Client Huawei Technologies
Creative agency McCann Worldgroup, Hong Kong
National chief creative officer Spencer Wong
Creative directors James Reeves, Francis Lai
Art director Kevin Li
Copywriters James Reeves, April Fang
Agency producer Wendy Ho
Production company Stink
Exposure Television

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