HSBC | Accomplishment in Life | China

Although money cannot buy everything, it can help drive success and quality of life. According to HSBC, the campaign re-evaluates the philosophy of the universal structure of value and pinpoints family and success as priorities for modern consumers. Health is valued as the third important.

The campaign shows the bank taking on a nurturing role to support the growth of its clients. This is an attempt to localise and allow the Chinese market to relate better to HSBC, under the well established theme of the ‘world’s local bank’.

The initial phase includes print, outdoor and in-store advertisements. The television commercial will be launch later this year.





Credits:
Project Accomplishment in Life
Client HSBC China
Creative agency JWT Shanghai
Chief creative officer Yang Yeo
Creative director Adele Dong
Art directors Eight Lu, White Li
Copywriters Marc Wang, Yama Yuan
Agency producers Jane Zhang, Xu Jing
Media agency Mindshare
Production companies Off-lo-hi Limited, CLIQ PTE Limited
Exposure Television, print, outdoor, online, in-branch