Ad Nut
Nov 24, 2021

HK Disneyland tells a sweet sibling-Santa story

A Christmas ad entices families to visit the park during the holidays, where they can enjoy a simulated snowfall.

Hong Kong Disneyland has unveiled a new TVC (above) for the holiday season. It tells the sweet tale of a brother who seeks to save Christmas for his little sister after the two hear a fake-news report that Santa won't be coming due to sleigh-maintenance issues.

It's adorable.

If Ad Nut's reaction to the 'Brotherly love' film sounds measured, it is only because Ad Nut has, in the past, had, shall we say, a problem maintaining any sense of reason when it comes to watching and writing about holiday ads. The Disneyland film may be lovely and cute to you, but to Ad Nut it is a test. Will it trigger the kind of overindulgence that Ad Nut engaged in during the 2016 and 2017 holiday seasons? Let us hope not.

Anyway, the ad is running on TV (ViuTV, HK Open HK, Cable TV, Now TV) and online (ViuTV, Viu.com, YouTube, Facebook and Instagram). It promotes the park's many holiday-themed events and promotions, including—as the film hints at—a 'snowfall' event presided over by Goofy:

If you want more Christmas-themed ads, we've posted a few recently, and our UK colleagues seem to be emulating Ad Nut's past excesses.

CREDITS

Creative Team: Cherry Leong, Antony Chow, Dick Cheng, Keith Yeung, Patrick Tom
Producer: Turkey Ho, Ken Pun
Director, Creative: Patrick Tom
Director, Marketing: Jenkin Ho
Director, Strategy: Flora Tsui
VP, Marketing: Daisy Sit
Marketing & Media Strategy: Sam Chan, Rainco Lam, Mandy Lam, Phyllis Ma, Venus Szeto, Alex Fong
Activation Team: Sincere Ng, Jess Chak, Tinny Chung
HK Disneyland Entertainment & Costuming:
Creative Director: Randy Wojcik
Associate Show Director: Jeffrey Garcia
Character Event Manager: Adeline Yeo
Lead: Christine To
Production Manager: Jan Tse
Stage Manager: Vicki Chow
Production Assistant: HoChun Sin

Production Company: Moviola Productions Ltd.
Director: Anthony Ng
Producer: Christine Ip
Director of Photography: Brian Lai
Assistant Director: David Tsui
Production Manager: Pat Lui
Director of Photography: Brian Lai
Gaffer: Chow Lam
Art Director: Lewis Fok
Wardrobe Stylist: Fung Tsz Shan
Casting: Ida Chan / Stephanie Pang
MakeUp Stylist: Cherie Wong
Hair Stylist: Veronica Chan
Post Production: Touches Ltd
Producer: Racheal Wong
Editor: Philip Chan
Colorist: Chan Kwok Choi
Online Editor: Lisa Ying
Music House: Drum Music
Composer: Eddie Chung
Manager: Winnie Chan

Ad Nut is a surprisingly literate woodland creature that for unknown reasons has an unhealthy obsession with advertising. Ad Nut gathers ads from all over Asia and the world for your viewing pleasure, because Ad Nut loves you. You can also check out Ad Nut's Advertising Hall of Fame, or read about Ad Nut's strange obsession with 'murderous beasts'.

 

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