A TVC for Canon's Pixma printers, set to debut at the end of this month and created by Hakuhodo Communications Asia and Hakuhodo Asia Pacific, required a 10-day shoot in Budapest, Hungary, as well as a cast of more than 130.
Intended to give "new life" to what is normally considered a "prosaic, functional" piece of equipment, according to the agency, the commercial features people from all walks of life using the printers to create various pieces of artwork. They then converge, flashmob style, to improve the looks of an abandoned building.
The ad will debut in theaters and cable, and will run in Singapore, Malaysia, Vietnam, Thailand, and Indonesia. A 'making of' video will also be available at www.canonpixma.com.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
.jpg&h=268&w=401&q=100&v=20170226&c=1)
Far too many global businesses rely on American audiences for sales and engagement. Alternatives like Meta's Reels exist, but pivoting and recalibrating will be a daunting quest.
With a keen eye for revenue growth and all things marketing, Nguyen stands out as a leader who not only adapts but propels her team and company to new heights.
The changes come as HUL reported a 6% decline in standalone net profit for the fiscal fourth quarter.
Although Netflix has added almost 10 million new paid subscribers in early 2024, some experts believe advertising is quickly becoming the streaming giant’s long-term profitability plan, presenting a compelling opportunity for brands.
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.jpeg&h=334&w=500&q=100&v=20170226&c=1)
.png&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=268&w=401&q=100&v=20170226&c=1)
