Ad Nut
Apr 3, 2019

Hair is the hero in a Pantene-Marvel tie-up

The heroine of a Pantene ad for China is meant to look like a superhero. But which one?

The heroine of a Pantene ad for China is meant to look like a superhero. But which one?

Pantene and Marvel have partnered to launch various co-branded haircare products for China, the latest being the '3 Minute Miracle’ conditioner to coincide with the Marvel's first female-fronted superhero movie Captain Marvel, starring Brie Larson.

The tagline 'Your hair is your ultimate super power' marks a heroic start to the ad, which was shot in Shanghai.

The 'heroine' of the film, from Sweet Shop director Simon Cracknell, begins...

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