Pantene and Marvel have partnered to launch various co-branded haircare products for China, the latest being the '3 Minute Miracle’ conditioner to coincide with the Marvel's first female-fronted superhero movie Captain Marvel, starring Brie Larson.
The tagline 'Your hair is your ultimate super power' marks a heroic start to the ad, which was shot in Shanghai.
The 'heroine' of the film, from Sweet Shop director Simon Cracknell, begins...
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