Sanjay Surana
Aug 2, 2018

Case study: Marvel Studios' Ten Years of Heroes exhibition

How the Marvel Cinematic Universe – the most lucrative movie franchise in the world – immerses fans in an interactive, tech-driven show.

Iron Man has always been a larger-than-life character, most recently when portrayed by Robert Downey Jr. on the silver screen.

For visitors to the Marvel Studios Ten Years of Heroes’ exhibition that runs from June 9-September 30 at Singapore’s ArtScience Museum, the Iron Man on display is larger than life in a more literal manner built of fibreglass and metal and posed in mid-stride, it stands five metres tall, weighs 500kg, and took a...

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