Campaign India Team
Jun 6, 2021

Google India urges people to #GetTheFacts by asking questions about the vaccine

The company employs its familiar autofill-style ad to urge people to seek out evidence in a campaign by Toaster India.

Google India has rolled out a campaign titled #GetTheFacts. Conceptualised by Toaster India, it aims to educate users about verified information around Covid-19 vaccines on the search engine. 
 
The film opens up with a voice over talking about the various doubts people in India have, with regard to the vaccine. It urges people to make use of Google’s search engine to clear out all their inhibitions, big or small, with authentic information. 
 
Bhawika Chhabra, chief business officer, Toaster said, “In these difficult times, I believe that brands must focus their energies on doing meaningful work and communication that can truly help people. Google has already done some remarkable work by contributing to the Covid fight in India and enhancing its products to provide specific and verified information. This campaign is another step in the right direction. We partnered with Google to create this campaign in over eight languages for TV and digital. The campaign answered vaccine related questions and encouraged users to ask any questions that they might have.”
 
Ira Gupta, executive creative director, Toaster said “The intent behind the film was to communicate in a dialect that is simple and related to the users. The ad film gives comfort to the people and encourages them to ask more and more questions, whether big or small, and make them feel empowered in order to make informed decisions by using credible and verified information concerning the Covid-19 vaccination drive.”

Related Articles

Just Published

2 hours ago

A sustainable future ahead? IoDF teams up with H&M ...

With the fast fashion label’s history of greenwashing and false statements, conscious consumers might take the campaign with a pinch of salt.

2 hours ago

VCCP poaches creative director behind Grand ...

Richard Nott joined then-WCRS (before it became Engine and latterly House 337) a decade ago.

2 hours ago

Ad industry displaying ‘cautious optimism’ amidst ...

WPP’s media investment arm once again lowers global ad forecast for 2022 but says industry is remaining resilient against macroeconomic forces.

14 hours ago

The dangerous dance between data and creativity

Find the sweet spot to build your bottom line.