Ad Nut
Aug 9, 2018

Dove digs into what kids mean when they say 'I'm fine'

Animated work by Ogilvy and The Sweet Shop's Andrew Lang shows those two words can hide a lot.

In a partnership with Cartoon Network, Dove is pointing out that kids, even ones who act nonchalant, face tectonic tensions in their everyday life.  

The Unilever brand is working with the creators of Cartoon Network’s Steven Universe series, creating  shorts using the show's characters to help educate kids and build body confidence.

The above film, ‘I’m fine’, is meant to draw attention to the project. It shows girls from the USA, Brazil, Mexico and France. The work is through Ogilvy London. Hong Kong-born Andrew Lang of The Sweet Shop directed.

Although the point is a somewhat obvious one, the awesome animation and the girls' own words bring their stresses to life. Ad Nut just hopes the overall project will help parents and kids connect with resources to help, because just pointing out the issue only goes so far. It is a struggle to get offspring to open up sometimes, but a necessary and potentially critical one.

CREDITS

Client Brand Team: Sophie Galvani, Dinara Bekmansurova, Hannah Burns
Executive Creative Directors: Andre Laurentino and Gerald Lewis
Creative Team: Matt Nankivell, Vik Kanyo, Ollie Jarrott
TV producer: Lora Jane Brisland
Print producer: Chloe Jahanshahi
Account Team: Cathy Sadiner, Sam Pierce, Georgie Howard, Carmen Vicente Soto
Strategy Team: Sandy Thompson, Joshua Crost
TV Production Company: Sweetshop
Director: Andrew Lang
Producer: Justin Edmund-White
Animation Director: Frankie Swan @ Picasso
Animation Producer: Melissa Venet
DOP: Ula Pontikos
Editor: Gary Forrester @ The Quarry
Colourist: Oisin O’Driscoll @ The Mill
Post Producer: Jake Saunders @ Unit
Sound Design: Jamie Thomas @ Unit
Composers: Huntsmen Music
Photographer: Kitty Gale, represented by Gill Turner

Ad Nut is a surprisingly literate woodland creature that for unknown reasons has an unhealthy obsession with advertising. Ad Nut gathers ads from all over Asia and the world for your viewing pleasure, because Ad Nut loves you. You can also check out Ad Nut's Advertising Hall of Fame, or read about Ad Nut's strange obsession with 'murderous beasts'.

 

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