The quirky campaign is centered around the traditional Chinese ritual of inviting the God of Fortune into their homes on the first day of the Chinese New Year.
Launched today, the full-colour pre-CNY ad will run in The Star, Sin Chew Jit Poh and China Press. When readers scan the ad's QR code their mobiles are led to a series of six videos featuring 'Uncle Fortune' who will invite users to look out for a second run of print ads on Jan 22.
At midnight on Jan 32, the first day of CNY, consumers who scan the QR code will unlock a set of videos showing Uncle Fortune giving out lucky numbers, which can be redeemed via a Facebook app on Perodua's Facebook fanpage. Between 12am and 2am, Uncle Fortune will be handing out a 100 'lucky numbers'.
Readers who are late and only scan the ads after 2am will only unlock videos of a post gift-giving Uncle Fortune.
According to the release by Spin, the campaign is in line with Perodua's brand promise of "making people their top priority".
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