Staff Reporters
Mar 26, 2018

David Guerrero: 'We're wrong to put blind faith in technology'

We automatically trust technology while forgetting that it, too, is as fallible as humans are, says David Guerrero, the creative chairman of BBDO Guerrero.

We automatically trust technology while forgetting that it, too, is as fallible as humans are, says David Guerrero, the creative chairman of BBDO Guerrero.

We’ve become so used to placing automatic trust in the data that technology collects for us, from view counts to popularity polls, that we forget this isn’t always trustworthy, said David Guerrero, creative chairman of BBDO Guerrero in the Philippines.

Speaking to Campaign Asia's deputy editor Olivia Parker at Campaign360, which took place on March 20 in Singapore, Guerrero stressed a continued need for human understanding rather than delegating all decision-making to technology....

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