Ad Nut
Nov 2, 2021

Cybersecurity ain't no big thing

You can sort it out while doing your beauty regimen, according to a campaign from the Australian government and BMF.

'Beat cybercrime in your downtime', advises a new campaign from the government of Australia and creative agency BMF.

Great tagline, says Ad Nut. You don't have to become a tech genius to protect yourself, just do a few simple things.

The national campaign includes TV, social and digital. The call-to-action leads to a free online security check tool the government has put together.

All of Ad Nut's passwords are buried, like Ad Nut's foodstores, in locations only Ad Nut knows.


Creative Agency: BMF
Chief Creative Officer: Alex Derwin
Creative Director: Tom Hoskins
Senior Designer: Iva Madderom
Chief Strategy Officer: Christina Aventi
Planning Director: Rachel White
Chief Executive Officer: Stephen McArdle
Head Of Account Management: Richard Woods
Senior Account Manager: Claire Emery
Project Manager: Rosie Weathered
Head of TV: Jenny Lee-Archer
Agency Producer: Claire Seffrin and Wendy Gillies
Director:  The Glue Society’s Paul Bruty
Production Company: Revolver
Executive Producer: Michael Ritchie, Pip Smart and Jasmin Helliar
Producer: Nicole Crozier
Post Production: Fin Design
Editor: Luke Crethar @ The Glue Society
Sound Production: Rumble
DOP:  Jay Torta
Integrated Producer: Holly Whitely
Digital Designer and Finished Artist: Holly Jones and Stacey Harrad Chantler
Retouching: Rhiannon Jansma
Creative Services Director: Clare Yardley

Ad Nut is a surprisingly literate woodland creature that for unknown reasons has an unhealthy obsession with advertising. Ad Nut gathers ads from all over Asia and the world for your viewing pleasure, because Ad Nut loves you. You can also check out Ad Nut's Advertising Hall of Fame, or read about Ad Nut's strange obsession with 'murderous beasts'.


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