The through-the-line drive features a 30-second TVC, a signature song and music video titled "Rentak Optimis" which is performed by Shila and Dafi, two of Malaysia’s hottest up and coming singers.
Along with the song and MTV, further promotions boasting prizes from Coca-Cola, Nokia, Universal Music and Apple have also been launched.
Credits:
Project Rhythm of Optimism
Client Coca-Cola
Creative agency McCann Erickson Malaysia
Copywriter Tun Khalidah
Art directors Huang Ean Hwa, Hans Lee
AV producer Iskandar Siva
Brand managements Clarence Koh, Muhammad Azhari bin Ishak
Media agency Universal McCann
Production house PRS
Director of photographery Marcel de Silva
Editor Pixel Post
Exposure Television
Along with the song and MTV, further promotions boasting prizes from Coca-Cola, Nokia, Universal Music and Apple have also been launched.
Credits:
Project Rhythm of Optimism
Client Coca-Cola
Creative agency McCann Erickson Malaysia
Copywriter Tun Khalidah
Art directors Huang Ean Hwa, Hans Lee
AV producer Iskandar Siva
Brand managements Clarence Koh, Muhammad Azhari bin Ishak
Media agency Universal McCann
Production house PRS
Director of photographery Marcel de Silva
Editor Pixel Post
Exposure Television
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