Byravee Iyer
May 23, 2013

Coca-Cola machine invites people from India and Pakistan to connect

GLOBAL - Two high-tech Coca-Cola vending machines in New Delhi and Lahore recently gave individuals a chance to interact with counterparts on the opposite side of the often tense India-Pakistan relationship.

Coca-Cola and its creative agency Leo Burnett placed the machines in upscale malls in the two cities In March this year. Equipped with 3D touchscreens, the machines encouraged people to interact through a video connection by exchanging peace signs and 'holding hands' through the screen. The incentive? A free can of Coca-Cola, naturally.

During the three-day experience, more than 10,000 cans of Coke were given away. The brand teased the event In December, with a campaign showing how technology would allow people to virtually hold hands.

Last year in Singapore, Coca-Cola installed a hug machine: a vending machine that dispensed a free Coke in exchange for a hug. Similarly, in Istanbul, Coke machines gave out free Coke if people could prove they were a couple.

Since its release on May 19, a video of the India-Pakistan effort (above) has garnered over 700,000 views.



Client: The Coca-Cola Company
Agency: Leo Burnett Chicago & Sydney
Global chief creative officer: Mark Tutssel
Chief creative officer: Andy DiLallo
Executive creative directors: Dave Loew, Jon Wyville
Creative directors: Grant McAloon, Vince Lagana
Art director: Justin Carew
Copywriter: Iggy Rodriguez
Designers: Omari Miller, John-Henry Pajak, David Mugford
Director creative techonology: Chad Mirshak
Creative technologists: Brendan Crich, Keong Seet, Scott North
Executive director of production: Vincent Geraghty
Director of production operations: Michael Shanahan, Amir Mireskandari
Eexecutive producer: Adrian Gunadi
Producer: Stephen Clark, Michelle Browne
Executive strategy director: Wells Davis
Strategy director: Olivier Tse
Executive account director: Bob Raidt
Account supervisor: Katie Nikolaus
Director: Patrick Fileti
DOP: Patrick Fileti
Editor: Patrick Fileti
2nd unit director: Angus Forbes
2nd unit DOP: Angus Forbes
Technology parter/company: The Super Group
Production company: Highlight Films
Music company: Song Zu
Set dressing: Full Circle Corporation Marketing


Campaign Asia

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