Jun 1, 2009

Coca-Cola | Coke Intrinsics | Shanghai

Coca-Cola is reconnecting with teens and young adults in China by appealing to their senses.

The commercial continues the ‘Shuang’ theme, which is the expression of the physical, emotional and spiritual refreshment of an ice-cold Coke.










Credits:
Project Coke Instrinsics
Client Coca-Cola China
Creative agency Red Lounge
Creative director Julian Hernandez
Copywriters Anson Gu, Julian Hernandez
Art director Antonin Lelievre
Agency producer Cherry Lee
Director Ken Lambert
Production company Sheepishlion
Post-production company Post Modern
Media agency Starcom Media
Digital agency wwwins Consulting
Creative director Tim Doherty
Associate creative director Miya Lee
Art director & designer Baby Guo
Copywriter Cain Peng
Senior interactive designer Ido
Muti-media director Jerry Lee
Exposure Television, outdoor, online

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