Jenny Chan 陳詠欣
Mar 23, 2017

China to Airbnb: New Chinese name is 'ugly-sounding', like 'a filthy love hotel'

Airbnb says its Chinese name 'Ài Bǐ Yíng' is designed to be easier to pronounce, but netizens find it corny, antiquated or worse.

Airbnb says its Chinese name 'Ài Bǐ Yíng' is designed to be easier to pronounce, but netizens find it corny, antiquated or worse.

Yesterday, Airbnb revealed its Chinese brand namea three-character moniker 爱彼迎 ài bǐ yíng. Individually, the three characters mean 'love', 'mutual' and 'welcome'arguably on-brand if you consider them in isolation. However, public response to the new moniker has been mixed and in some cases quite critical.

The Chinese name took a year of brewing by the brand and its naming agency Labbrand, and according to the official explanation by Airbnb, denotes...

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