Ad Nut
Apr 17, 2019

Can Cadbury's new 'Symbol For All' stand against racism?

Cadbury hopes its new symbol can come to be used to promote cultural inclusivity following years of negative social media trolling.

Cadbury hopes its new symbol can come to be used to promote cultural inclusivity following years of negative social media trolling.

It only takes a few minutes on a Cadbury Facebook page to see the brand's point. Underneath a video post on the group's India page entreating viewers to buy a Cadbury 'Wish Pack' bar for a chance to win gadgets, one user, 'Kyla Aaron' has written 

Nope. You endorse Halal. I don't support companies that fund terrorism. 

Race, ethnicity and religion-related comments along these lineshate-fuelled sentiment, as...

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