Ad Nut
Oct 25, 2019

Cab company promotes old-fangled ride-hailing method

THE WORK: 'Heads up' for 13cabs by Thinkerbell.

Australian taxi service 13cabs is tweaking the noses of Uber and its ilk with a campaign reminding people that sometimes, the old-fashioned way of hailing a ride—putting your hand in the air—is still the fastest option. 

The campaign includes the TVC and online video above, as well as OOH ads targeting inner-city travellers.

CREDITS

Created by Thinkerbell, directed by Matthew McCaughey, produced by Guilty’s Rohan Timlock, edited & finished by Ryan Brett of Manimal, sound design from Dylan Stephens at Risk Sound, and media conducted by Nunn Media.

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