Australian taxi service 13cabs is tweaking the noses of Uber and its ilk with a campaign reminding people that sometimes, the old-fashioned way of hailing a ride—putting your hand in the air—is still the fastest option.
The campaign includes the TVC and online video above, as well as OOH ads targeting inner-city travellers.
Created by Thinkerbell, directed by Matthew McCaughey, produced by Guilty’s Rohan Timlock, edited & finished by Ryan Brett of Manimal, sound design from Dylan Stephens at Risk Sound, and media conducted by Nunn Media.
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