Ad Nut
Sep 7, 2020

American-brand idol: This Ganesha is made of Jeeps

Leo Burnett helped Jeep celebrate the Ganesh Chaturthi festival by forming 122 Jeep Compass SUVs into a 162- by 185-foot image of the elephant-headed deity.

The late August Ganesh Chaturthi festival in the Indian state of Maharashtra—normally the scene of large crowds and towering figures of the Hindu deity Ganesh—was scaled down this year due to the pandemic.

So Jeep India and Leo Burnett figured out a way to make a giant Ganesha while also observing social-distancing requirements. The resulting image of the deity took up 29,970 square feet of parking-lot space and required 48 hours, eight professional drivers and 122 Jeep Compass SUVs to produce.

CREDITS

Creative Agency: Leo Burnett
MD – India & CCO – South Asia, Leo Burnett: Rajdeepak Das
MD – India & CSO – South Asia, Leo Burnett: Dheeraj Sinha
National Creative Directors: Sachin Kamble, Prajato Guha Thakurta
Creative Directors: Devang Patel, Farhan Shaikh
Creative team: Pranav Sawant, Namrata Mohindra, Shreya Trivedi
Executive Vice President: Maninder Bali
Vice President: Pooja Rawat
Brand Services Partner: Siddharth Kunkunkar
Brand Services Associate: Kshitij Kalra, Karina Sethi
Vice President Planning: Pooja Rawat
Brand Strategy Associate: Sneha Sadani
On-ground/activations agency: Arc Worldwide Mumbai
Head: Praveen Vadhera
Client servicing: Sanober Qadari, Drashti Vora, Satya Iyer
Creative team: Nitin Sharma, Rahul Kamath

Production House: Isana Productions
Director: Priyanka Narula
Executive Producer: Priyanka Narula

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