Ad Nut
Feb 26, 2015

Ad Nut: Sexy delights, a pan-pipe-playing dog and a postpartum musical

Ad Nut returns from Lunar New Year hibernation to bring you good and bad ads from all over. This week, work for Caterpillar, Mars, ASICS, Marmite, HelloFlo and more.

Ad Nut gathers ads from anywhere in the world—work the editors here aren't planning to cover themselves. Once a week, Ad Nut presents the latest collection here for your viewing pleasure. Because Ad Nut loves you.

ABOVE: Caterpillar and Ogilvy & Mather New York made the most gorgeous ad you'll ever see for a portable generator. And it's got a Chinese New Year tie-in. As our Campaign US colleagues explain, there's more where this came from at the brand's #builtforit website. Ad Nut enjoyed this nail-biter about maneuvering a mini excavator in a china shop.


The UK government banned this next ad for objectifying women. Ad Nut is no fan of bans in general, or the UK's somewhat prudish oversight system in particular, but this one is truly egregious. See if you can figure out what's being advertised. Brand Republic has the details.


In contrast to the above, here's sexual suggestion done right, with tasteful humour. Well, perhaps it goes a touch too far right at the, um, climax. The ad is for by Adam & Eve/DDB. (Via Campaign UK)  


Here's a new global campaign from ASICS by 180 Amsterdam. With all the endless scenes of people running through New Zealand, does this remind anyone else of the Lord of the Rings trilogy? Ad Nut keeps expecting someone to get their head chopped off by an orc.


As you might suspect, Ad Nut doesn't particularly like dogs. But this spot for Mars by AMV BBDO in the UK is impossible to hate.


Speaking of Mars, over in the US the company (with BBDO New York) is wisely milking its brilliant Brady Bunch/Danny Trejo Super Bowl ad for Snickers, this time with an OOH time-lapse project. (Via Campaign US)


Singapore felt the need to educate people about the little-known fact that shop theft is a crime, and did it in the way only Singapore can.



A baby refuses to be born, takes up his parents' lack of Wi-Fi with a higher power. For MTS of India, by Creativeland.


Marmite is powerful stuff, no doubt. Here, the brand extends it 'Search and Rescue' concept to saving actor Dean Gaffney from a very poor career move. By W Communications. Via Campaign UK.


Online retailer HelloFlo presents Postpartum: The Musical, by Senza Pictures. If you like this, you may also like the brand's earlier and equally irreverant efforts, The Camp Gyno and First Moon Party. Via Campaign US.


Now here's a curious bit of marketing for Cannes Lions, asking companies to buy delegate passes for their lower-performing staffers (as opposed to only rewarding the successful ones). By McCann. Via Campaign UK.


The India-Pakistan conflict? Nothing a little glue can't fix, according to this ad for Fevikwik, by Ogilvy & Mather, which was released at the time of the World Cup cricket match between the two countries. Campaign India has the full story.


That's all for now. Ad Nut will be back next week with more chestnuts. Please check out The Work section for Asia-specific ads, and follow Campaign Asia-Pacific on Facebook and Twitter (@CampaignAsia) to see more good stuff throughout the week.


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