asics

Oct 16, 2020

Southeast Asian artists pimp up sneakers for Asics

INSPIRATION STATION: 30 artists from Singapore, Malaysia, Indonesia, Thailand and Vietnam brought their flair to the 30th anniversary of the GEL-LYTE III.

Apr 2, 2020

Asics hosts virtual-reality shoe launch

Global preview event takes place online after plan to host physical event later this year in Tokyo altered because of coronavirus.

Aug 15, 2019

Geography lessons: Brands keep failing an easy China test

As more brands, including Versace, Coach and CK, suffer consumer ire over geographical gaffes in China, analysts say the events underscore the need to get serious about China-centric strategy.

Feb 26, 2015

Ad Nut: Sexy delights, a pan-pipe-playing dog and a postpartum musical

Ad Nut returns from Lunar New Year hibernation to bring you good and bad ads from all over. This week, work for Caterpillar, Mars, ASICS, Marmite, HelloFlo and more.

Jan 13, 2012

Asics appoints 180 Amsterdam as global ad agency

GLOBAL - Asics, the Japanese sportswear brand, has appointed 180 Amsterdam as its global advertising agency.

Oct 28, 2011

Asics kicks off $80 million global pitch

GLOBAL - Asics, the Japanese sportswear brand, is holding a review of its estimated US$80 million global advertising arrangements.