Time sheets, link tests, briefs... who needs them? Heck, we could even do without 'showing up', says one industry leader.
Digital placemaking is a relatively new advertising medium for brands. Vandal's Emile Rademeyer explains how brands are using it, and how it forms part of the shift from advertising to experiences.
WATCH: Switching agencies, what the industry gets wrong about gen Z and fun facts about Finland. We put the questions everyone wants answered to R/GA's APAC lead.
WATCH: Solving diversity challenges, role models, overhyped trends and more. The APAC Brand Studio creative lead tackles it all.
WATCH: Merlee Cruz-Jayme talks about the biggest component of glass ceilings and the challenges in breaking all types of them.
Ravid Kuperberg from Mindscapes on the power of 'storyteching' and how brands can jump on the trend without additional resources.
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