Campaign Asia-Pacific original videos

An archive of videos on a variety of marketing and advertising topics, produced by Campaign Asia-Pacific.

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What we'd eliminate from our jobs if we could: Industry pros confess
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Oct 3, 2019

What we'd eliminate from our jobs if we could: Industry pros confess

Time sheets, link tests, briefs... who needs them? Heck, we could even do without 'showing up', says one industry leader.

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What is digital placemaking?
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Oct 2, 2019

What is digital placemaking?

Digital placemaking is a relatively new advertising medium for brands. Vandal's Emile Rademeyer explains how brands are using it, and how it forms part of the shift from advertising to experiences.

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Keeping pace with... R/GA's Tuomas Peltoniemi
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Oct 1, 2019

Keeping pace with... R/GA's Tuomas Peltoniemi

WATCH: Switching agencies, what the industry gets wrong about gen Z and fun facts about Finland. We put the questions everyone wants answered to R/GA's APAC lead.

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Keeping pace with... Google's Tara Mckenty
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Sep 30, 2019

Keeping pace with... Google's Tara Mckenty

WATCH: Solving diversity challenges, role models, overhyped trends and more. The APAC Brand Studio creative lead tackles it all.

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What goes into glass ceilings, and how to smash them
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Sep 30, 2019

What goes into glass ceilings, and how to smash them

WATCH: Merlee Cruz-Jayme talks about the biggest component of glass ceilings and the challenges in breaking all types of them.

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The power of 'storyteching' and how to apply it
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Sep 27, 2019

The power of 'storyteching' and how to apply it

Ravid Kuperberg from Mindscapes on the power of 'storyteching' and how brands can jump on the trend without additional resources.

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