Campaign Asia-Pacific original videos
An archive of videos on a variety of marketing and advertising topics, produced by Campaign Asia-Pacific.
Beyond dance trends: TikTok on creating an environment of activism
TikTok's head of marketing dishes out on content trends and common mistakes brands make on the platform.
Arsenal hits the pitch with brands in Asia
EXCLUSIVE: Arsenal FC managing director Vinai Venkatesham speaks to Campaign Asia about engaging with Asia's massive fan base and the brands that also want to play ball.
How brands are experimenting with TikTok
The creative director of TikTok’s in-house planning and creative unit reveals how some of the best brands are testing the platform.
What we'd eliminate from our jobs if we could: Industry pros confess
Time sheets, link tests, briefs... who needs them? Heck, we could even do without 'showing up', says one industry leader.
What is digital placemaking?
Digital placemaking is a relatively new advertising medium for brands. Vandal's Emile Rademeyer explains how brands are using it, and how it forms part of the shift from advertising to experiences.
Keeping pace with... R/GA's Tuomas Peltoniemi
WATCH: Switching agencies, what the industry gets wrong about gen Z and fun facts about Finland. We put the questions everyone wants answered to R/GA's APAC lead.
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