Campaign Asia-Pacific original videos

An archive of videos on a variety of marketing and advertising topics, produced by Campaign Asia-Pacific.

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Please Help Me Market My SME: Episode One
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Nov 23, 2018

Please Help Me Market My SME: Episode One

A young company in need of branding advice. An agency willing to give it. Campaign Asia-Pacific proudly debuts a new reality-style video series. In episode one, Leo Burnett helps HK-based FinFabrik focus on its purpose.

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Gender equality is not a fad: Kate Roydhouse
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Oct 23, 2018

Gender equality is not a fad: Kate Roydhouse

The fight is far from over in adland, argues the MD and executive producer of Curious Films.

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Watch: Rob Reilly's 'no bull' story about 'Fearless Girl'
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Oct 11, 2018

Watch: Rob Reilly's 'no bull' story about 'Fearless Girl'

McCann's global creative chairman explains the "pure" original idea that led to 'Fearless Girl', and the importance of compromise in commercial creativity.

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The thinking behind Facebook's Stories ads
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Oct 10, 2018

The thinking behind Facebook's Stories ads

Global creative director Andrew Keller breaks down the format.

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How #NoConditionsApply proved authenticity works
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Oct 9, 2018

How #NoConditionsApply proved authenticity works

FCB India's group chairman believes bravery is key.

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As The Ad World Turns: What role do consultants play?
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Oct 5, 2018

As The Ad World Turns: What role do consultants play?

If the ad business is a soap opera with sinking ratings, what do we make of the recent entrance of consultancies?

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