Campaign Asia-Pacific original videos

An archive of videos on a variety of marketing and advertising topics, produced by Campaign Asia-Pacific.

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Arsenal hits the pitch with brands in Asia
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Oct 16, 2019

Arsenal hits the pitch with brands in Asia

EXCLUSIVE: Arsenal FC managing director Vinai Venkatesham speaks to Campaign Asia about engaging with Asia's massive fan base and the brands that also want to play ball.

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How brands are experimenting with TikTok
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Oct 10, 2019

How brands are experimenting with TikTok

The creative director of TikTok’s in-house planning and creative unit reveals how some of the best brands are testing the platform.

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What we'd eliminate from our jobs if we could: Industry pros confess
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Oct 3, 2019

What we'd eliminate from our jobs if we could: Industry pros confess

Time sheets, link tests, briefs... who needs them? Heck, we could even do without 'showing up', says one industry leader.

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What is digital placemaking?
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Oct 2, 2019

What is digital placemaking?

Digital placemaking is a relatively new advertising medium for brands. Vandal's Emile Rademeyer explains how brands are using it, and how it forms part of the shift from advertising to experiences.

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Keeping pace with... R/GA's Tuomas Peltoniemi
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Oct 1, 2019

Keeping pace with... R/GA's Tuomas Peltoniemi

WATCH: Switching agencies, what the industry gets wrong about gen Z and fun facts about Finland. We put the questions everyone wants answered to R/GA's APAC lead.

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Keeping pace with... Google's Tara Mckenty
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Sep 30, 2019

Keeping pace with... Google's Tara Mckenty

WATCH: Solving diversity challenges, role models, overhyped trends and more. The APAC Brand Studio creative lead tackles it all.

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