Communications experts have slammed the lack of stakeholder engagement and the timing of an announcement that 12 elite football clubs want to form a European Super league.
Heineken taps into a football fan’s worst nightmare, but says it’s ok, because Andrea Pirlo.
New partnerships across live, sports, entertainment and news take the platform to more than 50 in the region.
ASIA-PACIFIC - While broadcasters bid for ICC rights in Australia, SBS will be airing UEFA Euro 2012 down under. Meanwhile, Star Sports has launched a regional racquet programme, and GMA News in the Philippines will broadcast the ASEAN basketball league.
SINGAPORE - Sportfive has been appointed as the exclusive sales agency for the media rights to UEFA EURO 2012 in a number of markets in Asia and across all of Oceania.
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