tom doctoroff

Mar 29, 2018

Belt and Road and beyond: Advice for Chinese brands with global ambitions

Chinese companies expanding internationally may need to rethink their brand messaging to build affinity, according to speakers at the Shanghai International Advertising Festival.

Jul 27, 2017

O2O in China: West, take note

The explosive phenomenon that is online-to-offline retail in China may not translate directly, but there are plenty of lessons to learn.

May 25, 2017

Chinese splintered view of local vs global brands

Chinese consumers often seek price reassurance from local brands, premium inspiration from global brands. But why? Tom Doctoroff of Prophet explains.

May 23, 2017

The good and the bad of China brands

We kick off a new short-video series, Marketing Masters, with Prophet's Tom Doctoroff discussing what Chinese brands need to do better to succeed outside their home market.

Mar 28, 2017

Tom Doctoroff joins Prophet

Longtime J. Walter Thompson exec will split time between US and China.

Jun 30, 2016

APAC CEO Tom Doctoroff leaves JWT

John Gutteridge steps up to regional role after leading the agency in Australia and New Zealand, as Tom Doctoroff exits.