TODAY'S EDITION January 29, 2026

Latest

Why cutting brand spend is the corporate equivalent of cutting defence budgets

Just as Europe is relearning that security cannot be bought on the fly, Ian Whittaker argues that slashing brand spend isn't fiscal discipline, it's corporate disarmament.

Gemini 3 becomes the default model for AI Overviews

A pair of updates from Google see the tech giant attempt to gain a further foothold in the battle for AI-powered search supremacy.

How a little cultural wit helped Canva land in Japan

UltraSuperNew’s creative team discuss why authenticity, tone, and star chemistry helped Canva’s message of effortless design shine at Spikes Asia.

How Vietnam makes influencer marketing work

With some brands allocating up to 40% of digital spend into influencer-led commerce, Vietnam is a useful case study in how social platforms, creators and sales have fully converged.

Verve Singapore names Stan Lee as business director

EXCLUSIVE: Lee is the experiential agency’s first senior hire in Singapore as it builds the market into an Asia-Pacific hub.

Should Cannes Lions’ new AI Craft category be judged by robots?

“It’s soothing for humans to decide what qualifies as brilliant AI,” writes Leo ECD Hilary Badger. What’s less comforting is deciding who gets to judge creativity that is no longer human.

There’s opportunity in being a late mover: Netflix’s ads chief Amy Reinhard

With investors watching closely as Netflix pursues Warner Bros Discovery, global ads president Amy Reinhard says 'premium positioning', not 'price play', will drive the company’s next phase of growth.

The age of 'being recommended' has begun: what ChatGPT ads will change

In AI-led marketing, trust beats targeting, says Resonant principal Ramakrishnan Raja.

Why ‘brain rot’ makes sense to Gen Alpha

It's random noise to adults but social shorthand for Gen Alpha. Before blaming them, the author argues, look at the culture and the media environment we’ve built for them.

WPP retires Hogarth and launches WPP Production

Richard Glasson, former global chief executive of Hogarth, will oversee WPP Production.

The Work


Marriott Bonvoy makes loyalty feel intuitive in new brand spot

BBH Singapore strings together a series of everyday traveller scenes that let the value reveal itself.

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