thirdparty data
Aug 19, 2019
Third-party data and cookies: Confusion explained
Third-party data and third-party cookies are not the same thing. Lotame's Southeast Asia MD explains how Google's blocking of the latter will—and won't—impact the former.
Aug 7, 2018
APAC's digital-data deficit, and what to do about it
Marketers in many markets in APAC face a dearth of solid data to use in digital marketing, compared to their western counterparts. Could a coming influx of telco data improve the situation?
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