The latest iteration of a campaign, launched in Thailand and Malaysia, seeks to lift the mood in a Covid-ravaged market, even if the spectre of the pandemic is entirely missing from the film.
The business, which will rebrand as Qairos, adds UX/UI expertise to MullenLowe Treyna, which has also added PR and digital-communications capabilities recently.
ASIA's TOP 1000 BRANDS: Led by packaged-goods brand CDO, a raft of brands that have eased the burden of successive lockdowns have prospered in this year’s listing of the Philippines' top 100 brands.
Network sees overhang from existing lull, with key Christmas season heavily impacted.
Education-oriented NGO Silid Aralan (‘Classroom’) focuses on the neglected 80 percent of Filipino public school students, those struggling academically yet equally worthy of investment. The charity needed help raising awareness and funding for its cause.
To help typhoon survivors, Philippine Red Cross (PRC) and P&G turned fashion items into daily essentials such as food, water and medicine through fundraising project Aid Couture.
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