Colgate-Palmolive brings 'smile' campaign to Philippines
The latest iteration of a campaign, launched in Thailand and Malaysia, seeks to lift the mood in a Covid-ravaged market, even if the spectre of the pandemic is entirely missing from the film.
MullenLowe Treyna acquires UX/UI firm Quiddity
The business, which will rebrand as Qairos, adds UX/UI expertise to MullenLowe Treyna, which has also added PR and digital-communications capabilities recently.
Convenience economy rises as Filipinos embed themselves at home
ASIA's TOP 1000 BRANDS: Led by packaged-goods brand CDO, a raft of brands that have eased the burden of successive lockdowns have prospered in this year’s listing of the Philippines' top 100 brands.
DAN paints grim picture for post-pandemic Philippines market
Network sees overhang from existing lull, with key Christmas season heavily impacted.
CASE STUDY: TURDTalks turn the tide for Philippines education NGO
Education-oriented NGO Silid Aralan (‘Classroom’) focuses on the neglected 80 percent of Filipino public school students, those struggling academically yet equally worthy of investment. The charity needed help raising awareness and funding for its cause.
CASE STUDY: How P&G and the Red Cross turned fashion into necessities for typhoon survivors
To help typhoon survivors, Philippine Red Cross (PRC) and P&G turned fashion items into daily essentials such as food, water and medicine through fundraising project Aid Couture.
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