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The latest iteration of a campaign, launched in Thailand and Malaysia, seeks to lift the mood in a Covid-ravaged market, even if the spectre of the pandemic is entirely missing from the film.
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Shot in 16mm, the seven-minute film shows various subcultures’ attachment to the brand.
A survey of moms across the industry uncovered the ways they continue to be underserved and undervalued at work.
Sir Martin Sorrell said that the group will continue to capitalise on AI positioning.
The process is being handled by AAR.