the economist

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The Economist targets younger audience with OOH campaign

Campaign includes new tagline 'Independent journalism for independent thinking'.

Mar 4, 2019

New study shows Tokyo as Asia’s top ‘bleisure’ destination

One of the reasons cited is the city’s culinary portfolio of 230 Michelin-starred restaurants.

Oct 20, 2017

The Economist plans push for Australian readers

CMO Michael Brunt remains unswervingly set on growing profits through circulation, not advertising.

May 27, 2016

For The Economist, print is here to stay

Despite launching new formats, the storied title’s CEO Chris Stibbs insists that the publication “doesn’t sell a single [print] copy” that doesn’t make money.

May 24, 2016

Why the Star Trek communicator is both wrong, and right: Greg Borenstein

HONG KONG - Science fiction can both be brilliant and terrible at predicting the future of technology and how people will interact with it, said Greg Borenstein, game designer, technologist and consulting futurist for the Minority Report TV series, during his keynote talk at The Economist’s Marketing Unbound conference.

Apr 8, 2015

The Economist on its new Chinese-supported app, Global Business Review

HONG KONG – The Economist Group has launched a new app streamlined to provide content around global trends in business finance and technology. It is also the title’s first bilingual product, working in both Simplified and Traditional Chinese.