the economist
The Economist targets younger audience with OOH campaign
Campaign includes new tagline 'Independent journalism for independent thinking'.
New study shows Tokyo as Asia’s top ‘bleisure’ destination
One of the reasons cited is the city’s culinary portfolio of 230 Michelin-starred restaurants.
The Economist plans push for Australian readers
CMO Michael Brunt remains unswervingly set on growing profits through circulation, not advertising.
For The Economist, print is here to stay
Despite launching new formats, the storied title’s CEO Chris Stibbs insists that the publication “doesn’t sell a single [print] copy” that doesn’t make money.
Why the Star Trek communicator is both wrong, and right: Greg Borenstein
HONG KONG - Science fiction can both be brilliant and terrible at predicting the future of technology and how people will interact with it, said Greg Borenstein, game designer, technologist and consulting futurist for the Minority Report TV series, during his keynote talk at The Economist’s Marketing Unbound conference.
The Economist on its new Chinese-supported app, Global Business Review
HONG KONG – The Economist Group has launched a new app streamlined to provide content around global trends in business finance and technology. It is also the title’s first bilingual product, working in both Simplified and Traditional Chinese.
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