telco
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Kazakh telco provider Altel gets AI-nnovative in new campaign
Faced with dwindling market shares and an over-saturation of foreign imagery making up their key brand campaigns, Kazakhstan's oldest telco provider revamps their brand persona by using AI to tap into the look, feel and desires of their national consumers.
CirclesLife's marketing lead on building a sustainable first-party data strategy
The telco has moved past vanity metrics for its campaigns—such as clicks and viewable impressions—in favour of metrics that show a clear path to business outcomes, such as sales.
Global forecast: Telco marketing and the rollout of 5G
EXCLUSIVE RESEARCH: Telco companies across the region have been heavily investing in 5G. Campaign explores the repercussions on agency billings and broader marketing.
MyRepublic rockets into next phase with rebrand
REBRANDING EXERCISES: The telco unveils a refreshed look—spearheaded by Superunion—that it says better suits its status as a mature player with B2B offerings and global ambitions.
You don’t earn more than $5k? Circles.Life says it's okay
In a new campaign, the telco wants to remind Singaporeans not to focus only on numbers-based achievements. But it just falls short of what could have been a highly impactful campaign.
Woman peels off her date’s mouth in telco campaign
Don’t worry, it’s not gory. It’s more about choosing what you want in your date and, well, with your telco package.
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