telco

Oct 4, 2022

CirclesLife's marketing lead on building a sustainable first-party data strategy

The telco has moved past vanity metrics for its campaigns—such as clicks and viewable impressions—in favour of metrics that show a clear path to business outcomes, such as sales.

May 6, 2022

Global forecast: Telco marketing and the rollout of 5G

EXCLUSIVE RESEARCH: Telco companies across the region have been heavily investing in 5G. Campaign explores the repercussions on agency billings and broader marketing.

Feb 23, 2022

MyRepublic rockets into next phase with rebrand

REBRANDING EXERCISES: The telco unveils a refreshed look—spearheaded by Superunion—that it says better suits its status as a mature player with B2B offerings and global ambitions.

Nov 16, 2021

You don’t earn more than $5k? Circles.Life says it's okay

In a new campaign, the telco wants to remind Singaporeans not to focus only on numbers-based achievements. But it just falls short of what could have been a highly impactful campaign.

Feb 18, 2021

Woman peels off her date’s mouth in telco campaign

Don’t worry, it’s not gory. It’s more about choosing what you want in your date and, well, with your telco package.

Mar 27, 2020

NZ telco company releases ads featuring 'someone you might know'

The highly targeted campaign plays to the local stereotype of ‘everyone knows someone who knows someone'.