EXCLUSIVE RESEARCH: Telco companies across the region have been heavily investing in 5G. Campaign explores the repercussions on agency billings and broader marketing.
REBRANDING EXERCISES: The telco unveils a refreshed look—spearheaded by Superunion—that it says better suits its status as a mature player with B2B offerings and global ambitions.
In a new campaign, the telco wants to remind Singaporeans not to focus only on numbers-based achievements. But it just falls short of what could have been a highly impactful campaign.
Don’t worry, it’s not gory. It’s more about choosing what you want in your date and, well, with your telco package.
The highly targeted campaign plays to the local stereotype of ‘everyone knows someone who knows someone'.
The Daily Mail excitedly jumped on the breakup letter by a heartbroken Charlotte, who, it transpires, is a fictional character invented by Circles.Life. Well played.
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