A dedicated and energetic B2B marketing expert, Yuan has consistently delivered major initiatives and has helped to achieve new heights for Standard Chartered Bank.
EXCLUSIVE: Client cites sustainability commitments in renewing the bank's remit for media planning, buying and strategy across global markets.
This win follows a pilot project across 30 markets using a made-in-APAC programmatic solution, which resulted in a more than twofold improvement in both campaign efficiency and video completion rate, according to the agency.
For the production, TBWA Singapore teamed up with the animation director behind films by Wes Anderson and Tim Burton.
Definitive action and the ability to project stability in uncertain times helped Citibank, DBS, HSBC, Standard Chartered and others achieve favourable perceptions, according to a report from Carma Asia.
With TBWA Hong Kong, the bank has launched a breezy look at a family living, and banking, under lockdown.
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