The project developed between the London and Singapore offices will echo through the bank's 52 international markets.
Troy Ruhanen outlines key roles for Asia, design, and consulting as clients face economic challenges.
The marketers behind the new digital bank by Stanchart and FairPrice Group explain how accessibility, incentives and attention to user journeys ignited astronomical success that 'most other banks take a year to achieve'.
The win follows a competitive three-way tussle and wrests business from incumbent TBWA.
A dedicated and energetic B2B marketing expert, Yuan has consistently delivered major initiatives and has helped to achieve new heights for Standard Chartered Bank.
EXCLUSIVE: Client cites sustainability commitments in renewing the bank's remit for media planning, buying and strategy across global markets.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins