TBWA CEO redefines objectives for a new era
Troy Ruhanen outlines key roles for Asia, design, and consulting as clients face economic challenges.
Behind the 'overly successful' launch of Trust Bank in Singapore
The marketers behind the new digital bank by Stanchart and FairPrice Group explain how accessibility, incentives and attention to user journeys ignited astronomical success that 'most other banks take a year to achieve'.
Publicis Groupe bags Standard Chartered's global creative business
The win follows a competitive three-way tussle and wrests business from incumbent TBWA.
Women to Watch Greater China 2022: Aileen Yuan, Standard Chartered
A dedicated and energetic B2B marketing expert, Yuan has consistently delivered major initiatives and has helped to achieve new heights for Standard Chartered Bank.
Dentsu defends Stanchart global media review, wins five-year extension
EXCLUSIVE: Client cites sustainability commitments in renewing the bank's remit for media planning, buying and strategy across global markets.
Standard Chartered to use Dentsu Curate to drive 'Here for good' global campaign
This win follows a pilot project across 30 markets using a made-in-APAC programmatic solution, which resulted in a more than twofold improvement in both campaign efficiency and video completion rate, according to the agency.
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