standard chartered
Women to Watch Greater China 2022: Aileen Yuan, Standard Chartered
A dedicated and energetic B2B marketing expert, Yuan has consistently delivered major initiatives and has helped to achieve new heights for Standard Chartered Bank.
Dentsu defends Stanchart global media review, wins five-year extension
EXCLUSIVE: Client cites sustainability commitments in renewing the bank's remit for media planning, buying and strategy across global markets.
Standard Chartered to use Dentsu Curate to drive 'Here for good' global campaign
This win follows a pilot project across 30 markets using a made-in-APAC programmatic solution, which resulted in a more than twofold improvement in both campaign efficiency and video completion rate, according to the agency.
Standard Chartered launches delightful animation about egg fried rice
For the production, TBWA Singapore teamed up with the animation director behind films by Wes Anderson and Tim Burton.
COVID actions pay off in favourability for banks
Definitive action and the ability to project stability in uncertain times helped Citibank, DBS, HSBC, Standard Chartered and others achieve favourable perceptions, according to a report from Carma Asia.
Standard Chartered shows empathy with homebound families (and also promotes its apps)
With TBWA Hong Kong, the bank has launched a breezy look at a family living, and banking, under lockdown.
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