standard chartered

Oct 5, 2022

Behind the 'overly successful' launch of Trust Bank in Singapore

The marketers behind the new digital bank by Stanchart and FairPrice Group explain how accessibility, incentives and attention to user journeys ignited astronomical success that 'most other banks take a year to achieve'.

Aug 18, 2022

Publicis Groupe bags Standard Chartered's global creative business

The win follows a competitive three-way tussle and wrests business from incumbent TBWA.

Jan 27, 2022

Women to Watch Greater China 2022: Aileen Yuan, Standard Chartered

A dedicated and energetic B2B marketing expert, Yuan has consistently delivered major initiatives and has helped to achieve new heights for Standard Chartered Bank.

Oct 12, 2021

Dentsu defends Stanchart global media review, wins five-year extension

EXCLUSIVE: Client cites sustainability commitments in renewing the bank's remit for media planning, buying and strategy across global markets.

Mar 9, 2021

Standard Chartered to use Dentsu Curate to drive 'Here for good' global campaign

This win follows a pilot project across 30 markets using a made-in-APAC programmatic solution, which resulted in a more than twofold improvement in both campaign efficiency and video completion rate, according to the agency.

Sep 3, 2020

Standard Chartered launches delightful animation about egg fried rice

For the production, TBWA Singapore teamed up with the animation director behind films by Wes Anderson and Tim Burton.