Definitive action and the ability to project stability in uncertain times helped Citibank, DBS, HSBC, Standard Chartered and others achieve favourable perceptions, according to a report from Carma Asia.
With TBWA Hong Kong, the bank has launched a breezy look at a family living, and banking, under lockdown.
Highlights from the World Federation of Advertisers' Global Marketing Week in Tokyo, including its president's call for restoring balance in a troubled industry.
Too many times marketers think revolution, not evolution, when it comes to brand identity and messaging, said Emma Sheller.
‘Good enough will never change the world’ says Stanchart, and neither will their ad.
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