For the production, TBWA Singapore teamed up with the animation director behind films by Wes Anderson and Tim Burton.
Definitive action and the ability to project stability in uncertain times helped Citibank, DBS, HSBC, Standard Chartered and others achieve favourable perceptions, according to a report from Carma Asia.
With TBWA Hong Kong, the bank has launched a breezy look at a family living, and banking, under lockdown.
Highlights from the World Federation of Advertisers' Global Marketing Week in Tokyo, including its president's call for restoring balance in a troubled industry.
Too many times marketers think revolution, not evolution, when it comes to brand identity and messaging, said Emma Sheller.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins