standard chartered

Jun 16, 2020

COVID actions pay off in favourability for banks

Definitive action and the ability to project stability in uncertain times helped Citibank, DBS, HSBC, Standard Chartered and others achieve favourable perceptions, according to a report from Carma Asia.

Mar 30, 2020

Standard Chartered shows empathy with homebound families (and also promotes its apps)

With TBWA Hong Kong, the bank has launched a breezy look at a family living, and banking, under lockdown.

May 18, 2018

Time to seek 'Zen-like harmony' in a disrupted industry: WFA president

Highlights from the World Federation of Advertisers' Global Marketing Week in Tokyo, including its president's call for restoring balance in a troubled industry.

May 10, 2018

Don’t 'throw away' your brand equity: StanChart marketing head

Too many times marketers think revolution, not evolution, when it comes to brand identity and messaging, said Emma Sheller.

Apr 30, 2018

On your marks, get set…cliché

‘Good enough will never change the world’ says Stanchart, and neither will their ad.