spark

Mar 19, 2020

Agency Report Card 2019: Spark Foundry

The agency in March 2019 merged with Blue 449 worldwide as it sought to gain economies of scale and it sought to extend this increased heft to Asia too, with mixed results.

Feb 5, 2020

When brands and agencies do transgender and non-binary people justice

Starbucks and New Zealand telco Spark restore faith that advertising can make a difference by creating empathy for people who deserve a lot of it—but get very little.

Nov 29, 2019

Hey, kids: Play with this ball to earn screen time

NZ telco Spark and Colenso BBDO created a tech-enabled rugby ball that translates physical activity into a screen-time allowance. Clever. But our pal Ad Nut has thoughts about the war on device time.

Apr 30, 2019

Wedding days and ill parents. Yes OK, you made us cry

This short film by Colenso BBDO and Spark has really ruined Ad Nut's eye makeup this morning.

Oct 16, 2018

How Spark helped New Zealand learn Māori by taking photos

CASE STUDY: Partnering with Colenso BBDO and Google, the telco’s innovative mobile app played a big part in spreading the language and building brand equity.

Jul 19, 2017

Spark Foundry turns to Antoniades to drive global growth

John Antoniades: has worked within Publicis Groupe since 1995.