The agency in March 2019 merged with Blue 449 worldwide as it sought to gain economies of scale and it sought to extend this increased heft to Asia too, with mixed results.
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A new index from Peking University with support from Alibaba’s Taobao and Tmall Group reveals how China’s savvier shoppers are reshaping the rules—and how agile brands are winning with performance, precision, and niche positioning.
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The tech giant unveiled a series of updates to Google Ads, analytics and search, including launching agentic AI tools.
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