The agency in March 2019 merged with Blue 449 worldwide as it sought to gain economies of scale and it sought to extend this increased heft to Asia too, with mixed results.
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EXCLUSIVE: "Progress isn't a solo act," says global brand director Sean O'Donnell, as he explains the strategy behind Tiger's new 'You Never Roar Alone' campaign that's reshaping the brand for a new generation.
Powered by innovative approaches to marketing and focused on digital native audiences across Asia, 11.11 or Singles’ Day has cemented its reputation as Asia’s biggest shopping occasion.
Campaign's coveted Global Agency of the Year Awards are like no other. This year’s chair judge, Trix van der Vleuten, chief marketing officer at The Social Hub, shares how the awards drive agency success, her excitement for Asia’s social commerce innovation, and tips for crafting a standout entry.
Vice chair Andy Hardie-Brown is also leaving his role for an advisory position.
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