SINGAPORE - Yesterday's 'resignation' letter from Singa the Courtesy Lion, a marketing initiative by Singapore Kindness Movement (SKM), hit the mark by creating a social-media conversation about the topic of kindness.
SINGAPORE - Strategic Public Relations Group (SPRG) Singapore has won a one-year retainer for the Singapore Kindness Movement to support the non-government organisation's overall communications outreach in the country.
The Singapore Kindness Movement (SKM) needed a strong initiative to encourage spontaneous acts of kindness.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins