Stock picture houses and media companies are making more efforts to use photos that represent a broader spectrum of people, particularly women, than they have in the past. But while this could have big implications for advertising, there may still be a lot of work to do.
The latest Singapore roundtable reveals the issues that brand marketers are wrestling with in 2019.
The Fyre Festival would have been wiser to use stock footage in its promos, the company suggests.
Hong Kong roundtable event uncovers what’s on the palettes of successful brands.
But Germans do even worse in a Shutterstock survey comparing marketers in the US, UK, Australia, Brazil and Germany.
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