Staff Writer
Feb 11, 2019

Creative Trends: Finding the right fit in a tech-driven landscape

The latest Singapore roundtable reveals the issues that brand marketers are wrestling with in 2019.

The 2nd Cutting Edge of Creative roundtable attendees, (from left, top row) Sascha Kuntze, creative director, BBH Asia Pacific; Jamie Baldock, head of digital marketing, Aviva Asia Pte Ltd; Faaez Samadi, Southeast Asia editor, Campaign Asia-Pacific; Vishwash Gaur, deputy vice president, digital marketing, Prudential Assurance Company Singapore; Shouvik Mukherjee, executive creative director, Golin Singapore; Carlos Hernandez, head of market insights, APAC, Abbott; Tim Chan, executive creative director, GOVT Singapore; Jeremy Heng, deputy CEO, GOVT Singapore; Robert Sawatzky, head of content, Campaign Asia-Pacific; Nicholas Cocks, associate creative director, Hogarth & Ogilvy; Vincent Ong, vice president, marketing, East and South Asia & Pacific, Club Med (from left, middle row) Marianne Bunton, director, global sales & product marketing, Shutterstock; Jeanette Tan, vice president & head of communications, Asia, SAP Singapore; Aaron Yang, group brand manager, Pernod Ricard Singapore; Raquel Tan, AVP, group digital marketing, Great Eastern Life; Michael Hardman, group chief marketing officer, Sarment; Angeline Tan, senior manager, global branding & communications, Frasers Hospitality (from left, bottom row) Jessica Davey, chief marketing officer, APAC, McCann Worldgroup Asia Pacific; Laura Kantor, head of marketing & sustainability, foodpanda Singapore; Anindya Dasgupta, global CMO, Fonterra; Yvonne Januschka, director, APAC, Shutterstock; Zoe Hibbert, head of corporate relations, Visa; Christine Chionh, account manager, client success, Southeast Asia & Hong Kong, Shutterstock; Sze Jia Huang, strategic solutions manager, Shutterstock


On January 23rd, key opinion leaders from brands and agencies across Asia came together for the second The Cutting Edge of Creative, a Hong Kong and Singapore roundtable series in partnership with Shutterstock that considers the future of our industry.

While weighing the pros and cons of between being on trend or...

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