Sun is an innovative CMO who dedicates her time to cultivating talent and could fill several cabinets with the awards she has helped SAP win since she joined the IT giant six years ago.
CMO Alicia Tillman is exiting the company after six years.
A group-level custom solution called North Star will carry out the software provider's media duties, which had been PHD's purview for the last five years.
Identifying friction points in the consumer journey and making improvements to the overall purchasing experience reduces cart abandonment, according to a SAP study.
TOP OF THE CHARTS: An SAP study shows APAC consumers are leaving the most money on the table, or in the digital cart.
Research reveals Asia Pacific’s largest and best-known brands risk losing customers over poor digital experiences.
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