sap

Jan 20, 2021

Software giant SAP hires Julia White as chief marketing and solutions officer

CMO Alicia Tillman is exiting the company after six years.

Jul 29, 2020

SAP chooses OMG for global media remit

A group-level custom solution called North Star will carry out the software provider's media duties, which had been PHD's purview for the last five years.

Aug 20, 2018

Weak supply chain integration hurts online sales: SAP

Identifying friction points in the consumer journey and making improvements to the overall purchasing experience reduces cart abandonment, according to a SAP study.

Jul 5, 2018

APAC consumers lead world in abandoning online shopping carts

TOP OF THE CHARTS: An SAP study shows APAC consumers are leaving the most money on the table, or in the digital cart.

Jul 27, 2016

Two thirds of Asia ‘not delighted’ with digital experience: SAP

Research reveals Asia Pacific’s largest and best-known brands risk losing customers over poor digital experiences.

Jul 15, 2016

Inside in-house PR: SAP’s head of communications APAC Jeanette Tan

An economist by training, Tan explains why more humour and a more human perspective is needed for the enterprise IT brand’s communications.