A survey by Razorfish and Vice Media shows that while consumers care about brand purpose, many believe brands do not deliver on commitments.
Industry veteran Michael Karg joins agency's global leadership team.
Vincent Digonnet says his focus will be accelerating the shift from digital communications to platform building.
During a full-year 2016 earnings call dripping with nostalgia, outgoing Publicis Groupe chairman and chief executive Maurice Lévy predicted a slow first half, followed by a strong second half of 2017.
"Clients increasingly care less about the brand," says Bill Kanarick, chief strategy officer for Publicis.Sapient.
SapientNitro chief executive Alan Wexler will become chief executive at newly formed SapientRazorfish.
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