The four top trending video ad formats you should consider for your campaign strategy.
BBH China's CCO shares advice based on the agency's experience converting a fairy tale into a series of ultra-short clips.
Shorter ads won't fix the problem with low-quality ads.
Click now, or the Sergio Rossi heels get the chainsaw.
BBH's Asia chairman frets that content marketing is based on a fundamental fallacy about attention, but also sees a potential six-second solution.
83 percent of consumers said viewing wasn't disrupted by the non-skippable format.
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