preroll
Feb 28, 2018
How to create more watchable video ads for your campaigns
The four top trending video ad formats you should consider for your campaign strategy.
Feb 9, 2018
Storytelling in 6 seconds: Tips for the shortest video ad format
BBH China's CCO shares advice based on the agency's experience converting a fairy tale into a series of ultra-short clips.
Dec 8, 2017
Like 6-second ads, this will only take a few seconds...
Shorter ads won't fix the problem with low-quality ads.
Nov 22, 2017
These Yoox deals will self-destruct in 15 seconds
Click now, or the Sergio Rossi heels get the chainsaw.
Oct 10, 2017
Has branded content lost the plot?
BBH's Asia chairman frets that content marketing is based on a fundamental fallacy about attention, but also sees a potential six-second solution.
Apr 19, 2017
Pre-roll ads are the least interruptive, finds IPG study
83 percent of consumers said viewing wasn't disrupted by the non-skippable format.
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