Brian Bowman

Feb 10, 2020

Why player profiles are key to winning over gamers ...

Instead of focusing creative testing on elements to create an ad with the largest appeal, adjust video ads based on what motivates different users.

Mar 26, 2019

4 reasons advertisers should use performance video ...

Tested, performance-geared templates allow even non-specialists to make impactful ads, tweaked at scale to improve results.

Feb 28, 2018

How to create more watchable video ads for your ...

The four top trending video ad formats you should consider for your campaign strategy.