Brian Bowman
Feb 10, 2020

Why player profiles are key to winning over gamers with Facebook ads

Instead of focusing creative testing on elements to create an ad with the largest appeal, adjust video ads based on what motivates different users.

Why do people play mobile games What motivates them to choose one app over another, or to click on one ad over another

The answer lies in a concept called 'horizontal segmentation'. It’s an idea that remade the food industry a few decades ago and has remade several other industries since then. We believe it’s about to remake user acquisition and Facebook ads, too.

Pasta sauce, pickles, and Howard Moskowitz

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