May 2, 2024

How Porsche zeroes in on smaller details to improve customer experience

As the owner of less than 15% of its dealerships, the German high-end automaker uses open text mining to enhance its customer IDs, focusing on language and personalisation to elevate satisfaction to excitement.

Mar 28, 2023

Fast cars and classic games collide in a memorable campaign

Porsche is playing Pong with two Taycans and a drone—need we say more for car and gaming enthusiasts to get excited?

Jan 3, 2022

20 years on, Porsche has fresh designs for Asia-Pacific

The iconic automaker signed up filmmaker Roslee Yusof to celebrate the 'power of dreams' as it announced a bursary to drive women's visions ahead.

Jul 20, 2021

Brands cut ties with Chinese star Kris Wu over rape and teen sex allegations

Sexual misconduct accusations cost the pop star more than 10 brand ambassadorships with the likes of Bulgari, Porsche, Tuborg and Master Kong overnight.

Mar 18, 2021

Keanu Reeves and Alex Winter reunite for epic Porsche adventure

In the spot by Cramer-Krasselt, the 'Bill & Ted' stars test drive Porsche's new Taycan electric sports car.

Dec 7, 2020

Photos: Porsche's horses

Photos of Porsche's Taycan promotion in Seoul, by J4D Digital Creative Communications and and TWC Brand Strategy Company.