Three marketing agencies in the region make the case for period leave as equitable staff policy. But the effects of period leave, we learn, play a bigger role in destigmatising conversations around menstruation and women’s health.
SHANGHAI - Leveraging the insight that periods, while a pain, also bring women together, JWT has created an augmented reality app that combines Chinese consumers’ love of technology, cute characters and selfies into a new branded platform for Sofy sanitary pads.
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