Watch the film conceptualised by Ogilvy here
'#Periodsomnia' is based on research that people who menstruate lose around five months of sleep over their lifetime.
The print campaign shines a light on untold stories of underprivileged women who have no access to period products, clean water and adequate wash facilities.
AD NUT's PICK OF THE WEEK: A campaign by Special Group Australia encourages people who menstruate to 'Cheer through the bleed'.
The brand is pushing to break taboos and introduce more sustainable products across the region to keep pace with heightened awareness among its Gen Z consumers.
According to Bloody Good Period, nine in 10 of those who menstruate experience period anxiety at work.
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