period

Jul 20, 2021

Bonds deploys 'cheer bleeder' squad to demo 'bloody comfy' period undies

AD NUT's PICK OF THE WEEK: A campaign by Special Group Australia encourages people who menstruate to 'Cheer through the bleed'.

Jul 1, 2021

Kotex takes nuanced approach to period stigma in APAC

The brand is pushing to break taboos and introduce more sustainable products across the region to keep pace with heightened awareness among its Gen Z consumers.

Jun 22, 2021

How shame around women’s health led me to create a DEI policy for all

According to Bloody Good Period, nine in 10 of those who menstruate experience period anxiety at work.

May 30, 2021

Bloody Good Period’s catchy music video aims to erase period shame once and for all

Animated film by Mother for UK charity celebrates the everyday realities of menstruation.

Mar 8, 2021

Period leave: A privilege or a basic right?

Three marketing agencies in the region make the case for period leave as equitable staff policy. But the effects of period leave, we learn, play a bigger role in destigmatising conversations around menstruation and women’s health.

Oct 16, 2014

Period pain got you down? Take an AR selfie with your sanitary pad

SHANGHAI - Leveraging the insight that periods, while a pain, also bring women together, JWT has created an augmented reality app that combines Chinese consumers’ love of technology, cute characters and selfies into a new branded platform for Sofy sanitary pads.