period
'Offensive' Wuka period ad continues to air despite 295 ASA complaints
The TV ad, which demonstrates Wuka's leakproof range of reusable underwear, includes blood clots and period bleeding in the shower.
Kotex inspires women to #ChooseItAll and not compromise on sanitary protection
Watch the film conceptualised by Ogilvy here
Bodyform highlights insomnia during periods in latest major campaign by AMV BBDO
'#Periodsomnia' is based on research that people who menstruate lose around five months of sleep over their lifetime.
Freedom Cups and Wunderman Thompson campaign highlights period poverty
The print campaign shines a light on untold stories of underprivileged women who have no access to period products, clean water and adequate wash facilities.
Bonds deploys 'cheer bleeder' squad to demo 'bloody comfy' period undies
AD NUT's PICK OF THE WEEK: A campaign by Special Group Australia encourages people who menstruate to 'Cheer through the bleed'.
Kotex takes nuanced approach to period stigma in APAC
The brand is pushing to break taboos and introduce more sustainable products across the region to keep pace with heightened awareness among its Gen Z consumers.
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