native advertising
Taboola's Adam Singolda on helping news publishers diversify revenue and brand safety
In an exclusive interview while in Singapore, the chief executive and founder of Taboola makes the case for how he is helping news publishers survive while ensuring brand safety for advertisers at the same time.
Outbrain launches native advertising header bidding
The platform has started rolling out the service with strategic media partners.
Outbrain partners with Opera to bring native advertising to browsers
Using Opera's mobile placements, marketers can reach 285 million consumers worldwide.
LinkedIn introduces video for Sponsored Content
Finally catching up to informal social-media networks, LinkedIn has launched a video format option within its Sponsored Content unit.
Google takes on Outbrain with native programmatic
Taking the programmatic capabilities of AdSense to battle Outbrain and Oath, Google is now offering native ads with eligible publishers.
Native going native: A brief to fit 1000 countries
More industry consolidation will lead to native advertising success.
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