In an exclusive interview while in Singapore, the chief executive and founder of Taboola makes the case for how he is helping news publishers survive while ensuring brand safety for advertisers at the same time.
The platform has started rolling out the service with strategic media partners.
Using Opera's mobile placements, marketers can reach 285 million consumers worldwide.
Finally catching up to informal social-media networks, LinkedIn has launched a video format option within its Sponsored Content unit.
Taking the programmatic capabilities of AdSense to battle Outbrain and Oath, Google is now offering native ads with eligible publishers.
More industry consolidation will lead to native advertising success.
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