Babar Khan Javed
Jul 10, 2017

Google takes on Outbrain with native programmatic

Taking the programmatic capabilities of AdSense to battle Outbrain and Oath, Google is now offering native ads with eligible publishers.

AdSense native ads can appear as (left-right) 'Matched Content', 'Native In-Feed' or 'Native In-Article'

In a move that many media owners view as a ploy to sidestep the rise of ad blockers, Google has introduced AdSense Native Ads. The announcement came just around the time Verizon announced the merger of AOL Yahoo to create Oath, a media company with access to over one billion native advertising consumers. 

Google's late to party but yet a welcoming move, said Aamir Atta, founder of ProPakistani. At a...

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